A young designer with Turkish & Italian background; Subfusco creator Joshua Scacheri has spoken to us about Fashion and Culture
How did you get into fashion design?
After living in Italy for 6 years; I was inspired by their way of lifestyle and sense of fashion; upon my return I started to design.
Where did you go to school? What did you study?
I attend MSIT here in Brisbane; a fashion Tafe course. We studied all aspects of the fashion industry; from production to marketing; to design and concept
Did you have to train or apprentice with another designer? How was that?
No, I went solo from day one; so I’m my own boss; apprentice trainer.
What inspired you to get into fashion design?
Life in Italy
Describe your philosophy about the art of fashion.
Dress to express not to impress; as expressing one’s style will impress anyway
What about fashion as a business?
It’s a tough gig; the fashion industry is a cut throat one; many labels; a lot of competition in such a small market. Be passionate; work hard and dream..
What skills do you need to be a fashion designer?
Every skill a man needs… a great eye; determined; focused on the future; networking; passionate & able to visualise ideas and turn them into reality
What do you do during the day?
I spend 3 days a week in my boutique; the other days im in my studio working on new concepts; designing; marketing myself to the consumer; gaining PR exposure. Each day is different
What inspires your designs?
Life; love & anything that is creative or beautiful
Can you say a few words about your cultural background? Does being European (Turkish or Italian) give you an advantage or disadvantage?
I think at times yes, but at the end of the day it’s about your own persona. Being cultured with different influences helps you see beyond your local surroundings; it gives you an understanding of how my family’s background grew and evolved with hard times. One advantage being European is that I have an Italian passport, so I can live travel whenever I want to Europe.
What are your thoughts on culture vs design?
Culture makes us who we are; design makes us who we will be..
Are you able to reach the audience that hasn’t been in touch with your cultural roots?
Yes and no.. a lot of our audience do follow what is happening in European fashion, but Australia being so close to Asia is more influenced on that direction.
5 cultural icons you wouldn’t give up?
Food; language; beauty of our ladies; football and architecture.
If you could do anything else; what would it be?
Nothing.. just fashion
What advice do you have for young Australian-Turks who want to be a fashion designer?
Get a good education; follow your dreams and ask questions all the time.